Morpher is a trading platform on blockchain technology where people can trade stocks, crypto, commodities, luxury watches, sneakers, football clubs, and dozens of other unique markets.
• User research, prototyping, testing
• Mobile app design
• Full desktop app redesign
• Design system development
• Design & development of landing pages
• Assisting with marketing efforts
I helped Morpher to design and build the multi-platform trading app and connected everything together with the design system. As a result, powerful investment tools were made accessible to everyone, not just financial pros.
The platform usage has grown from 500 daily users to 2700-3000 (active users that make trades).
Two crucial parts of the app were Onboarding and Trade Flow. The first had to be straightforward for capturing new users, the latter had to be smooth for making them stay and fall in love with the app.
Another challenge was to develop the design system that would connect both mobile and desktop apps together into consistent user experience. So it was one of the initial tasks to accomplish.
Since the old version of the desktop app was liked by users due to its simplicity (according to series of interviews), it was decided to adhere to that style in the mobile application as well.
The result was a high level of user adoption of the mobile app. Already in the first 2 months after the launch, the share of mobile application users was >60%.
Key improvements of the desktop app included better navigation, a modular layout for a growing portfolio of assets, and overall more intuitive design that better serves both novice and experienced users.
Although we kept the best from the app's legacy, the result was a faster, more accessible, and visually engaging platform that increased user retention and made complex trading feel easy.
Various landing pages were designed and developed to support the marketing efforts.
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